About Adoptis

Senior expertise. Delivered by the people you meet.

Adoptis is a deliberately small, senior-led AI adoption and delivery practice for complex organisations. We bring together the strategy, testing, adoption and delivery capability needed to turn worthwhile ideas into measurable change.

Andy Labrum, founder and principal consultant at Adoptis

Andy Labrum, founder and principal consultant

Founder and Principal Consultant

Andy Labrum

Andy brings more than 40 years of experience across public service, leadership, technology and organisational change. After a 30-year career in policing, he moved into major technology and adoption programmes, leading change, communications, engagement and adoption across complex public and private sector organisations.

His current work includes Microsoft Copilot, digital skills and adoption with Swansea Council. Previous experience includes Oracle Fusion ERP adoption in local government, serving as Platform Lead for Modern Workplace Technology at ASOS, and leading change and adoption for a national Microsoft 365, Teams and Windows 10 programme reaching approximately 40,000 Network Rail users while working with Capita.

His work focuses on the part of technology programmes that determines whether value is actually realised: how leaders engage, how people change the way they work, how practical use cases are developed and how new capability becomes embedded across an organisation.

Andy is a Certified Microsoft Adoption Specialist, holds a Post Graduate Diploma in Change Management and Innovation, and holds current SC and NPPV3 clearance.

Read more about Andy’s Network Rail Microsoft 365 experience, the Swansea Council Copilot case study and his East Sussex Oracle ERP experience.

Michael Pattinson, Principal Associate

Michael Pattinson, Principal Associate

Principal Associate

Michael Pattinson

Michael Pattinson spent his earlier career in two organisations that take complexity seriously: PwC, where he was a consulting director, and Network Rail, where he was a director leading delivery at national scale. Both reinforced the same lesson: most change fails not because of the technology, but because of how the organisation is wired.

He now works as an AI consultant across transport, education and the public sector, focusing on how organisations turn the potential of AI into practical changes in how they operate.

Michael is also a director of Protospace CIC, the innovation convenor connecting organisations across Milton Keynes and the East West Corridor, including Red Bull Advanced Technologies, HMGCC and The Open University.

His approach is practical: he builds and tests working prototypes rather than stopping at strategy and slide decks. He also writes at Neuromantics.

Delivery model

Small by design. Senior throughout.

We do not use the traditional consultancy pyramid. The people you meet are the people who do the work.

Where an engagement needs additional specialist capacity, we bring in experienced named associates around the requirement rather than building a large permanent delivery team.

For substantial technical implementation or integration, Adoptis works alongside the client’s internal teams, Microsoft partner or an appropriate specialist. Responsibilities stay clear.

How we think

Values that shape the work.

Senior-led

The people clients meet are the people who do the work. Advice and delivery stay connected throughout.

Pragmatic

Plans are sized to real organisational capacity, governance, workforce needs and competing priorities.

Evidence-led

Ideas are tested in real work. Adoption and value are measured before a wider commitment is made.

What colleagues say

Trusted by the people Andy has worked with.

“Andy is one of those people you want on your team and when he isn’t around your team lacks a vital member: he brings humility while being effortlessly good at building relationships and drawing that change journey, is a great mentor and a totally people focussed individual. I would work with and for him again in a heartbeat.”
Sarah RoachPMO professional, worked with Andy on the same Oracle ERP programme team
“Andy played an important role in shaping the way forward by directly engaging with our consumers to ask them what they needed. This was important to ensure the successful adoption of the tech we were delivering. He is proactive and dependable. When he says he’s dealing with something, you know it’ll be handled quickly and effectively and with minimum fuss.”
Joanna LinesSenior programme stakeholder, Network Rail

Procurement

Registered for public-sector and corporate procurement.

Central Digital Platform

Registered supplier on the UK government’s Central Digital Platform.

Sell2Wales

Registered on Sell2Wales, the Welsh public sector procurement portal.